These SEO Techniques to Rank Higher In SERPs
In today’s dynamic digital age, maintaining its online presence has become very important for the success of every website or business. Search Engine Optimization plays an important role in the ranking and visibility of the website to get better ranking in the results of search engines like Google, Yahoo etc.
By implementing effective SEO techniques, you can bring maximum organic traffic to your website. Build brand awareness and you can maximise conversions for your website. In this article, we will tell you about several SEO techniques, which can easily give high ranking to your website and keep you ahead of the competition.
These techniques are very effective and you can use these techniques if you want to rank any site, so let’s start with the first technique today. Go to our Home Page: iscdigimantra
TABLE OF CONTENT
1: Analyse And Learn From Your Competitors
2: Keyword research and analysis
3: Give priority to low competition keywords in starting
4: Content Marketing (Content is King)
5: On-page Optimization
6: Off-page optimization
7: Update Old Content
8: Technical seo
- Fix broken links
- Optimise for Mobile user
- Website speed and performance
- Stay updated with algorithm changes
1: Analyse And Learn From Your Competitors
Competitor analysis means that whatever industry sector you are in, searching about the website or business similar to that industry, knowing about their methods, knowing about their weaknesses, knowing about new trends from them.
And to find out how they are working to take their website or business forward, learning from their shortcomings and learning from their strengths is called Competitor Analysis.
There are many tools available for competition analysis. These tools can give you a good analysis of any of your competitor’s websites, we tell you the names of some of those tools, which are the most used in the market to improve your SEO techniques and it is for analysis. Best tools are considered….
- Semrush
- Ahrefs
- Woorank
- Spyfu
- Similarweb
The good thing about these tools is that it is freemium means you can use them for free up to a limit and after that you may need to buy their subscription to analyse anyone and use best SEO techniques to win from your competitor.
2: Keyword Research and Analysis
Keyword research becomes a very important process when you want to rank your website in search engines because your users find your website with the help of keywords.
Keywords are words or phrases that users type into Google or any other search engine as per their query. For example, if you want to buy clothes for yourself, you go to Google or any search engine and type buy clothes and you are shown websites or content related to those keywords, so you need to search for the right keywords for your website.
There is a need to do effective keyword research. It is very much needed. Which gives your website ranking on all keywords your users search for. Lots of tools are available in the market for good keyword research are considered…
- Semrush
- Google keyword surfer
- Ahrefs
- MOZ keyword explorer
- Soovle
3: Give Priority to Low Competition Keywords in starting
For this, you will easily find many tools online, on which you can do keyword research, find keywords with low competition and make contacts on them and post them on your website. Visit our partner’s website: Marketingforyou
If your website is new, then it becomes very important for you to first focus on those keywords on which the competition is low. You can easily get your new website ranked on such keywords.
When your website starts ranking on these keywords, then you can target keywords with a little medium competition and try to get your website ranked on them. Some of the best free tools for keyword research are mentioned below…
- Semrush
- Google trends
- Google Keyword planner
- Serpstat
- Moz
4: Content Marketing (Content is King)
To make any website a place in search engine ranking, its content is most important. The content of your website decides on which ranking or on which page your website will rank.
Content marketing is a marketing strategy that is done to attract your users, with the help of articles, with the help of videos, with the help of podcasts or any other media, you can do your brand awareness, you can promote your business.
That’s why it becomes very important that whatever contact you write, its quality should be very good. And that content should benefit the user because content plays the biggest role in ranking any website, hence it is also called “Content is King”.
It is very important to keep these things in mind while writing a content:
- Contact must always be unique.
- Content should not be written with the help of A.I.
- Always write good quality content.
- Try to have content more than 1500 words.
- Always use LSI(Related Keywords) in content.
5: On-page Optimization
On-page optimization is done to improve the level of individual webpages of any website in search engine ranking.
In this, a lot of work is done to help improve the ranking of webpages such as Title tag optimization, Meta description optimization, URL structure, Heading tags (H1, H2, H3 etc), Content optimization, Image optimization, Internal linking, Mobile friendly design of content, and Schema markup Etcetera.
Along with On-page SEO techniques, you should also keep updating the page from time to time according to the users and also analyse the page so that its ranking keeps improving.
Some of the most important points for on-page optimization are mentioned below by which you can improve your on-page SEO techniques.
- Title : Always Use Numbers in title
- Must Use focus Keyword in Title
- Meta Title Length : 52-62 characters
- Meta Description Length : 145-160 characters
- Use Power Words like Top, Best etc
- Use a CTA (call to action) button in title
- Use LSI in content
6: Off-page Optimization
Off page optimization process is done in an external way to increase the reputation and authority of any website. With this process, you create a different identity of your website, which promotes the domain authority and page authority of the website. Some of the major works to be done in this are described below.
- Backlinks – Backlinking is the most important part of off-page optimization by SEO techniques, from which your website benefits the most. In backlinking, you put a link to your page on someone else’s website, which gives you traffic as well as improves the image of your website.
There are two types of backlinking sites, No Follow and Do Follow. In No Follow, you do not get any benefit or loss from those sites, but do follow sites increase the authority of your website, so that people consider your website good.
- Article Submission – In article submission, writing a short article similar to the content on your website and submitting it to other web 2.0 sites, sharing your content and other links within them is article submission, and this is a famous way of off-page optimization (SEO techniques).
- Social Media Marketing – You can rank your website in SERPs by creating a profile of your business on social sites like Facebook, Instagram, Linkedin, and big sites like Twitter which have more domain authority. On these social sites, you will easily get the option to attach the link of your website.
- Blog Commenting – This is a simple way by which your website benefits a lot. In blog commenting, comment is done by us to the blog of another’s website, in which the link of our website is added and if a person clicks on that link, then he comes to our website.
There are many off-page optimization methods, using which you can increase the popularity of your website.For off-page, it is very important to keep in mind that backlinks should always be taken from sites with good domain ratings.
7: Update Old Content
As the time changes, people’s query also keeps increasing and search engines also keep bringing updates along with it. It becomes very important that you keep updating your content from time to time.
On page SEO techniques and preaching from Google’s algorithm that about 70% of the world’s population uses Google. Keywords should keep improving and keep in mind that the page should be user-friendly, as well as it is very important that you use multimedia in the content, such as a video or image that proves helpful in attracting users.
8: Technical Seo
Through technical SEO SEO techniques you work to improve the performance and crawlability of websites, which not only benefits your users, but also helps search crawlers or bots in crawling your website. In this, optimization is done like website speed, robots.test file optimization, fixing broken links and providing sitemaps.
- Fix Broken links – When internal links on your website do not work due to page deletion or any other reason, then they are called broken links.
Broken links have a bad effect on your users and also affect the crawlability, due to which your website starts getting negative points. In terms of SEO, it becomes very important that you find those links and fix or remove them by using SEO techniques
- Optimise for Mobile User – Most of the world’s population uses the Internet the most through mobiles, due to which it becomes very important that the website is mobile friendly.
Mobile websites are not only liked by users, but search engines also like them. It is very important to ensure that the website loads quickly on mobile, and its design is mobile friendly.
- Website Speed and Performance – Website speed and performance have a direct impact on user experience and search engine ranking. If the speed of your website is slow then there is a negative impact on your users and search engines do not give ranking to such websites. Keep checking your website regularly, compress images and put them on the site and many other things are done to improve the performance of the website.
- Stay Updated with Algorithm changes – Search engines always bring some or the other updates and this is also necessary. Follow a reliable website that keeps telling SEO and SEO techniques updates. Try to keep updating your website according to the new algorithms so that your website remains in the search engine rankings.
- If you want to rank your website on top in SERP use these SEO techniques
